The Passion Driven Life Project - Intro

Yep that's me.  The goofy lookin' guy with the high-pitched voice that always seems to end up in front of the camera when a new SCA Performance video is made... mostly because I can't ever seem to get anyone else to volunteer...  (We're about to change that!)  My name is Drew Kerley.  I'm the Brand Manager for SCA Performance, which is basically a fancy way of saying I handle all of our content creation, website, social media... you name it!  I graduated with a degree in Marketing a few years ago (from where I won't say), but I quickly realized once I took on the role as Brand Manager for SCA, that everything I had been taught in school was already old news for today's culture.  I'll explain more about that in a sec'.

Whew!  Now that we've gotten the introduction outta the way, let's cut to the chase.  You're entire life is a journey - a search for the next experience that is going to add value to who you are and get you one step closer to who you want to be.  Your life is fueled by passion.  There is something that drives you to get up every single day determined to work harder, play stronger, and live better than you did the day before, because anything less than the best is nothing less than unacceptable.

If I were a betting man, I'd say that's why you're here.  You've seen what we do and you think, "Maybe an SCA Performance vehicle is my next experience!"  Maybe you are looking for the "gun" you can add your arsenal that will signal to the world that you live the life of a straight up boss, but you want to learn a little bit more about who we are and what we do before you take the next step.  Or, maybe you already own an SCA Performance vehicle and you have a story you'd like to share that just might convince someone else that living another day without the SCA experience simply won't do.

That's why I'm here.  When I realized that all the conceptual thinking about marketing my schooling taught me wasn't quite producing the results I was looking for, I embarked on a journey of my own - a journey to discover how to build a real community made up of real people focused on living a Passion Driven Life.  After all my research (and I'm still reseaching every day), I have arrived at the conclusion that if we, here at SCA Performance, believe that we are the best because we pay attention to the details, then you deserve to know what the details are.

(Enter The Passion Driven Life Project.)  So, this is the point where all our journeys intersect.  I will be giving you a first hand look into everything SCA - the people, the process, the product.  All you have to do is tell me exactly what it is that you want to see.  Let's start a conversation.  Ask a question. You'll get the answer.  Have a story?  Email me and say, "I have a story!"  It might just get posted!  The point is that as we share real, valuable information in real time, you will begin to see the purpose behind what we do.  At SCA Performance, we don't just build trucks.  We give you access to a better way of life through an increased capacity for adventure.  We are committed to fueling the passion that drives you.  This is The Passion Driven Life Project.

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